Mary Cox
Premium and Bold
California
Coaching and Course Creator Industry
Email Launch Copy
So I rewrote the launch to feel like a conversation, not a pitch. Because who wants to be ‘sold’...*ichh*! I layered in storytelling, real objections, and the actual thoughts her audience has around their monthly revenue (or lack there of)…So by the time the offer dropped, it just felt like a no-brainer.
This email launch sequence was for her new Bombshell Money Bundle digital product, and she wanted the emails to really promote the launch and increase demand. The whole goal of this project was to build desire, and actually move her audience towards a ‘yes!’.
Psst...supporting your wild ideas is kind of my thing.
And the result?
This turned out to be one of the best preforming launch sequences I've ever created! It created excitement and demand, and more importantly it got the audience to buy in before the product was even launched.